Last updated: July 2026

I. Introduction

This Cookie Policy explains how KEEPING NATURE TOURS (“we”, “us”, or “the Site”) uses cookies and similar technologies on this website. It should be read together with our Privacy Policy, which describes how we handle personal data under Colombian data-protection law (Ley 1581 de 2012 and Decreto 1377 de 2013). By reading this policy and using the cookie settings described below, you can understand and control how cookies are used on this Site.

II. What are cookies?

Cookies are small text files that a website stores on your device (computer, tablet, or phone) when you visit it. They allow the Site to remember your actions and preferences over a period of time, to provide relevant content, and to understand how the Site is used. Similar technologies (such as pixels, tags, or local storage) may be used for the same purposes; where this policy says “cookies”, it includes those technologies.

III. Your consent

• When you first visit the Site, a cookie banner allows you to accept, reject, or configure the use of non-essential cookies before they are placed on your device.
• Necessary cookies do not require consent, as they are essential for the Site to function.
• Non-essential cookies (performance/analytics, functionality, advertising, and marketing/attribution) are only used after you give your prior, express, and informed consent through the banner. If you do not accept them, they are not installed.
• You can withdraw or change your consent at any time — see section VIII.

IV. Types of cookies we use

• Necessary cookies: essential for the basic operation of the website (security, navigation, and access to secure areas). They cannot be switched off.
• Performance / Analytics cookies: collect information about how visitors use the website (pages visited, links clicked, time on site) so we can improve it. On this Site these are provided by Google Analytics 4 and Microsoft Clarity — see section V.
• Functionality cookies: remember your choices and preferences — for example, your selected currency (managed by WooCommerce Multi Currency, which detects your country to display prices in the right currency, such as COP for Colombia).
• Advertising cookies: used to measure the effectiveness of our advertising and to show you relevant ads on other platforms (including remarketing). On this Site these are provided by Google Ads and the Meta Pixel (Facebook / Instagram) — see section V-bis.
• Marketing / attribution cookies: record how you arrived at the Site (source, medium, and campaign) so we can attribute conversions and orders to the right channel. On this Site these are provided by Sourcebuster.js — see section V-bis.

V. Third-party cookies — Analytics (Google Analytics 4 and Microsoft Clarity)

Google Analytics 4

• This Site uses Google Analytics 4 (GA4), a web-analytics service provided by Google LLC, to understand how visitors interact with the Site. GA4 places cookies on your device — _ga and _ga_9MVGNYS76D.
• The information generated is processed by Google. To learn how Google uses this data, see Google’s Privacy Policy: https://policies.google.com/privacy
• You can opt out of Google Analytics across all websites by installing Google’s browser add-on: https://tools.google.com/dlpage/gaoptout

Microsoft Clarity

• This Site uses Microsoft Clarity, an analytics and session-recording service provided by Microsoft, which helps us understand how visitors use the Site through metrics such as heatmaps and session replays. Clarity places cookies on your device (for example, _clck and _clsk).
• To learn how Microsoft uses this data, see Microsoft’s Privacy Statement: https://privacy.microsoft.com/privacystatement

These analytics cookies are non-essential and are only placed after you give your prior consent through the cookie banner. You can withdraw that consent at any time — see section VIII.

International data transfers: Google and Microsoft may process this data on servers located outside Colombia, including in the United States, under the safeguards each provider applies (Standard Contractual Clauses / applicable data-transfer frameworks), consistent with Article 26 of Ley 1581 de 2012.

V-bis. Tag management, advertising, and attribution cookies

Google Tag Manager

This Site uses Google Tag Manager (container GTM-T7LFJRZV) to manage the tags and cookies described in this policy. Google Tag Manager itself does not store personal data in cookies; it is the tool through which the other services are loaded. Consent is managed through Google Consent Mode v2 via Google Tag Manager, so that non-essential tags are only fired after you accept them in the cookie banner.

Advertising — Google Ads and Meta Pixel

• Google Ads. This Site uses Google Ads for conversion tracking and remarketing, provided by Google LLC. Google’s Privacy Policy: https://policies.google.com/privacy — Manage your Google ad preferences / opt out: https://adssettings.google.com
• Meta Pixel. This Site uses the Meta Pixel (Facebook / Instagram), provided by Meta Platforms, Inc., to measure the effectiveness of our advertising and to show relevant ads on Meta’s platforms. Meta’s Privacy Policy: https://www.facebook.com/privacy/policy — Manage your Meta ad preferences: https://www.facebook.com/adpreferences

Marketing attribution — Sourcebuster.js

This Site uses Sourcebuster.js to record the source, medium, and campaign of your visit (for example, whether you arrived from a search engine, a social network, or an advertising campaign). This lets us attribute conversions and orders to the channel that brought you. It places the sbjs_ cookies listed in section VI.

Consent and transfers: Google Ads and the Meta Pixel may process your data on servers located outside Colombia, including in the United States, under the safeguards each provider applies. These advertising and attribution cookies are non-essential and are only placed after you give your prior consent through the cookie banner. You can withdraw that consent at any time — see section VIII.

VI. Cookies we use (details)

The specific cookies used on this Site are listed below. Cookie names, providers, and purposes were verified on the live site (July 2026). Durations are approximate and may be refined by a technical scan.

VII. Legal basis

We process cookie-related personal data on the basis of your prior, express, and informed consent, in accordance with Ley 1581 de 2012 and Decreto 1377 de 2013 (Colombia). Necessary cookies are used on the basis of the legitimate operation of the Site and do not require consent.

VIII. How to manage cookies and withdraw consent

• Through this Site: you can reopen your cookie preferences and change or withdraw your consent at any time using the “Cookie settings” option available on the Site.
• Through your browser: you can block, delete, or be alerted about cookies in your browser settings. Note that disabling some cookies may affect how the Site works. Instructions per browser: Google Chrome (https://support.google.com/chrome/answer/95647), Safari (https://support.apple.com/en-us/HT201265), Mozilla Firefox (https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer), Microsoft Edge (https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09).

IX. Changes to this policy

We may update this Cookie Policy from time to time to reflect changes in the technologies we use or in applicable law. The date at the top (“Last updated”) indicates the latest version. We recommend reviewing this page periodically.

X. More information and contact

For any questions about this Cookie Policy, or to exercise your rights over your personal data (access, correction, deletion, or withdrawal of consent), please contact us at the address below. For more information on how we handle personal data, please see our Privacy Policy.